The significance of social situations is commonly context-embedded. Although the role of context has been extensively studied in basic sensory processing or simple stimulus-response settings, its relevance for social cognition is unknown. We propose the social context network model (SCNM), a fronto-insular-temporal network responsible for processing social contextual effects. The SCNM may 1) update the context and use it to make predictions, 2) coordinate internal and external milieus, and 3) consolidate context-target associative learning. We suggest the behavioral variant of frontotemporal dementia (bvFTD) as a specific disorder in which the reported deficits in social cognition (e.g., facial recognition, empathy, decisionmaking, figurative language, theory of mind) can be described as context impairments due to deficits in the SCNM. Disruption of orbitofrontal-amygdala circuit, as well as the frontal, temporal, and insular atrophy in bVFTD, suggests a relationship between context-sensitive social cognition and SCNM. In considering context as an intrinsic part of social cognition, we highlight the need for a situated cognition approach in social cognition research as opposed to an abstract, universal, and decontextualized approach. The assessment of context-dependent social cognition paradigms, the SCNM, and their possible application to neuropsychiatric disorders may provide new insight into bvFTD and other related frontal disorders. Context-dependence effects are pervasive in everyday cognition. When we perceive objects and colors, we always perceive these among other objects and colors. We listen and speak within other word streams, and every atom of meaning emerges from a background of meanings. We perceive facial emotion together with body language, the prosody, and cues from the situation, all of them merged to understand the precise emotional significance. Acting appropriately in social interactions requires the interpretation of explicit and implicit contextual clues that orient our responses toward being polite, to make a joke or point out an irony, to say or not say something. Cognitive science and neuroscience research have evidenced context-dependence effects in similar domains of visual perception, 1-3 emotion, 4 -7 language, 8 -14 and social cognition 15,16 in both normal and neuropsychiatric conditions. But what is context? Simply put, a contextual factor (X) is something that has an effect on a cognitive event and can be determined by observing how that event is affected when X is changed.17 However, this basic definition seems to miss the essence of contextual effects, which is best illustrated with a simple optical illusion. The Ebbinghaus illusion (figure 1A) depicts 2 identical central circles, surrounded by rings of circles. Despite the fact that they are the same size, one circle is perceived as small and the other as big. The contextual information available (the surrounding circles) creates the perception that the center circles are different sizes. Context seems to be more than...