It is a truism of cognitive research that participants perform experimental tasks with varying levels of motivation. Some participants appear to show little interest and exert minimal effort in their task performance, whereas others seem to approach the task as a critical test, exhibiting a b burning desire to perform to their utmost ability. Yet, even though this variation in motivation is a well-known phenomenon, it seems to be underappreciated and underexplored. One source of variation might be a participant's motivational state while performing the task. A natural way to explore such a hypothesis is to experimentally manipulate motivational states-for example, by providing performance-based incentives-to assess their impact on cognitive performance. That is, by placing motivational states under experimental control, one can examine how such state-related effects af-f f fect how cognitive tasks are performed.It is also important to appreciate that providing a reward does not automatically and consistently instill motivation in participants, since individuals may differ in their reactions to rewards. Thus, a second source of variation might b be individual differences in motivation-related traits, such as sensitivity to different types of incentives. By measuring such types of trait variation, one can also estimate the impact on cognitive performance of stable individual differences in motivationally relevant variables. Currently, such motivationally oriented individual difference studies are almost nonexistent in the cognitive literature.Yet, even if motivational states are so experimentally controlled that all participants perform a task with equally strong motivation, whether or not increased motivation per se is sufficient to enact a change in task-relevant components of cognitive processing, so as to improve performance, is a separate question. Mere wanting, without appropriate directed action, does not imply obtainment. f Thus, a third source of variation might be the efficacy of the pathway that translates increased motivation into optimized cognitive processing.Neuroimaging techniques provide a particularly promising approach to understanding motivation by showing how variation in motivation-related states and traits affect the neural circuitry engaged during cognitive task performance. With this insight, it is possible to gain a greater understanding into the causal pathway where motivation affects cognition and thereby translates into changes in observable behavior. The goal of the present study was to explore this question by using functional magnetic resonance imaging (fMRI) to examine the following points: (1) r whether d reward-focused motivational states produce sustained d changes in brain activity and behavioral performance, and (2) whether such motivational manipulations show important influences related to individual differences.There has been a recent upsurge in attention in the cognitive neuroscience literature on the impact of reward incentives on brain activity and behavior. A wealth of ...