“…The Individualism-Collectivism Assessment Inventory (ICAI) of Matsumoto and his associates (Matsumoto, Kudoh, & Takeuchi, 1996;Matsumoto, Weissman, Preston, Brown, & Kupperbusch, 1997) examined individualism and collectivism within the four reference groups, family, friends, colleagues, and strangers. Their study showed that common notions of individualism and collectivism between various cultures and ethnicities were indeed carried by specific social relationships.…”