The essay reflects on the condition of higher education as a wicked problem and the implications of that framing for the work of educational developers. In order to adopt a wicked problems mindset, educational developers should adopt three stances: the wide view, building increasingly diverse coalitions, amplifying increasingly diverse voices, and taking in the widest range of disciplinary and interdisciplinary perspectives; the long view, asking how work we do in the next couple of years might shape the next ten (and more); the critical view, finding ways to support and advance the known best practices, while also being a source of professional and institutional self-reflection and creative disruption, continuously questioning where and how learning takes place, as well as the helpful and harmful ways that higher education institutions embody the aims of education.