“…In general, SMEs play an important role in modern business worldwide because they are the engines of the economy, and 90 percent of businesses are in this group (Jia, Tang, & Kan, 2020;Konstantopoulou, Rizomyliotis, Konstantoulaki, & Badahdah, 2018). Yet, although they play a strategic role, they face a variety of challenges, including managerial skills (Li, Anaba, Ma, & Li, 2021;Udriyah, Tham, & Azam, 2019), technology (Agwu, 2018;Byoungho & Cho, 2017), performance measurement (Maduekwe & Kamala, 2016), and most importantly strategy (Jayeola, Sidek, Rahman, Bali Mahomed, & Jimin, 2020).…”