Contextual Factors Influencing University Students’ Choice of Mode of Study in a Multi-Mode Teaching Environment: A Thematic Analysis

Abstract

In recent years, the landscape of higher education has witnessed a significant shift towards diverse modes of study (Gilakjani, 2017;Munna & Kalam, 2021). Traditional face-to-face instruction is no longer the sole option for undergraduate students, as institutions now offer a range of alternatives such as online courses, and blended and hybrid models (Haleem et al., 2022). This expansion in the modes of study provides students with increased flexibility, access to resources, and opportunities for personalized learning experiences. However, the factors influencing students' choices among these various modes of study remain an area of interest and importance. This study aimed to explore the contextual factors influencing undergraduate students' choice of mode of study in a multi-mode teaching environment. It adopted a qualitative approach, employing semistructured interviews to gather in-depth and nuanced perspectives from a diverse sample of undergraduate students. Through this qualitative exploration, this study uncovered the underlying themes that align with the constructs of Rogers' (1995) Diffusion of Innovation (DOI) model, a well-established framework for understanding the adoption and diffusion of new ideas or technologies. The thematic analysis approach suggested by (Braun & Clarke, 2006) was chosen for this study, which led to the identification and interpretation of recurring patterns and themes within the interview transcripts. The six dominant themes that emerged from the analysis were examined in relation to the constructs of the decision-making unit and perceived characteristics of innovation of the DOI model. Overall, the study provides a nuanced understanding of the different contextual factors that influence students' decision-making process in choosing a particular mode of study in a multi-mode teaching environment. The findings have practical implications for educational institutions aiming to optimize their mode of study offerings and enhance student satisfaction and engagement. By understanding the contextual factors that influence students'