“…Recent studies have found that consumer attitude toward smartwatches is the significant determinant of adoption and/or continuing intention (Choi and Kim, 2016;Wu L.-H. et al, 2016;Hsiao and Chen, 2018). Additionally, consumers' attitudes toward smartwatches or wearable technologies are influenced by cognitive factors, including perceived self-expressiveness, perceived usefulness, and ease of use (Choi and Kim, 2016;Wu L.-H. et al, 2016), and emotional factors, such as enjoyment, entertainment, and emotional value (Choi and Kim, 2016;Wu L.-H. et al, 2016;Yang et al, 2016;Cho and Lee, 2017;Hsiao and Chen, 2018). Some researchers have also suggested that consumers' intention was predicted by product characteristics such as smartwatch novelty, design aesthetics, visual attractiveness, functionality, compatibility, and demonstrability of results (Choi and Kim, 2016;Wu L.-H. et al, 2016;Yang et al, 2016;Jeong et al, 2017;Hsiao and Chen, 2018).…”