Contextualized Ubiquity: A new opportunity for rendering business information and services

Cunha, Carlos R.; Peres, Emanuel; Morais, Raul; Bessa, Maximino; Reis, Manuel J. C. S.

doi:10.4067/s0718-18762010000300006

Cited by 6 publications

(4 citation statements)

References 28 publications

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“…This century saw an unprecedented increase in the number of mobile applications and mobile users. With this, there is a pervasive view in which applications will be permanently available and their contents will be accessible anytime, anywhere and will be based on the user's location and context (Bahl, et al, 2002;Cunha et al, 2010).…”

Section: Resultsmentioning

confidence: 99%

A Location-Based and Contextualized Mobile Services Approach To Providing Information and Services in the Tourism Industry

Carvalho¹,

Morais²,

Cunha³

2019

IBIMABR

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Todays' market is ruled by several mobile devices applications for all types of proposes. Still, for many destinations, it lacks applications that work in an integrated way, combining cooperative mechanisms that allow the effective support the wide range of tourists need when they visit a destination. Many applications, currently available, to the tourism industry are limited in content and cultural offerings, and commercial applications only communicate with their partners and have no cultural content. This paper presents a framework of a mobile application implementation to support the tourist information needs when tourists are visiting the Portuguese city of Mirandela in which interest points are combined with commercial content. The presented model allows the tourist to have only one application that integrates the contents that he wishes/subscribes, both cultural and commercial, creating a parametrizable universal profile that can be accessed by any of the entities in the system. This approach will benefit both tourists and entities involved. This will also allow increasing the dissemination of regional products and/or services and thereby increase their market potential and consequently their sales.

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Section: Resultsmentioning

confidence: 99%

A Location-Based and Contextualized Mobile Services Approach To Providing Information and Services in the Tourism Industry

Carvalho¹,

Morais²,

Cunha³

2019

IBIMABR

Self Cite

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“…According to Albastroiu and Felea, QR Codes allow quick access to information such as website addresses, e-mails, phone numbers, geographical coordinates, etc., through mobile devices [11]. They can be used on product labels and advertising media and consumers can access their content with any mobile or smartphone with a built-in camera and QR Code reader software [12].…”

Section: Introductionmentioning

confidence: 99%

Evaluating the Use of QR Codes on Food Products

et al. 2022

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Today, consumers consider food packaging to be as equally important as a product brand. In addition, the increase in smartphone usage by consumers has led marketers to design new forms of packaging. Among the latest marketing trends, smart packaging with the use of QR Codes is emerging as one of the most promising technologies to enhance the information provided to consumers and influence their buying behavior. This study evaluates the use of a QR Code on bottled milk and more specifically on milk produced by one of the most well-known “boutique” Greek dairy producers. It consists of two phases. In the first one, data was gathered from 537 consumers of the product to capture and analyze their (i) buying behavior, (ii) perception of the product’s package, and (iii) knowledge about the product. In the second phase, a Quick Response (QR) Code was placed on the bottle’s label. Consumers who scanned it were linked to a web page containing information on the product. A total of 308 from the 537 initial respondents scanned the code, accessed the site, and answered the second questionnaire. Similar to the first stage, (i) the consumers’ buying behavior, (ii) their perception of the product’s package, and (iii) their knowledge about the product were examined, following their visit to the above-mentioned website through the QR Code. The objective was to evaluate the use of web applications using enriched text information. The results show that a QR Code on the packaging of food products, which directs consumers to entertaining and enriched content, results in an increased level of usage intention. Moreover, they proved that comprehension and self-confidence are higher with the adoption of the QR Code. In addition, the use of QR Codes enables businesses to provide timely and accurate information and positively influence consumers′ buying behavior.

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“…8 The code can be printed on many product and advertising media (eg, product packaging, point-of-purchase displays and print ads), and consumers can access this content with any smartphone or mobile phone with a built-in camera and QR code reader software. 5 The trend of using QR codes in mobile marketing communications has been perceptible for many years in Asia and Europe. However, the QR code has more recently been introduced to the US consumers.…”

Section: Introductionmentioning

confidence: 99%

“…Retailers prefer mobile marketing communications over conventional or computer-based marketing communications because of the added flexibility in creating and accessing marketing messages. 5 In addition, mobile marketing allows marketers to create personalized and location-specific messages, 6 and enables consumers to receive and respond to marketing messages at any time or location. 5 Recognizing the ubiquity of mobile phones, which function as mini-computers, and the advancement of wireless internet technology, retailers have allocated considerable resources to implement effective mobile marketing strategies targeting consumers using mobile phones during their shopping trips.…”

Section: Introductionmentioning

confidence: 99%

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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US retailers have begun to utilize the Quick Response (QR) code in their transmission of mobile marketing communications. This research explores US consumers' adoption intentions towards the QR code in the retail environment by incorporating two theories -the technology acceptance model and uses and gratifications theory -and two consumer traits, consumer innovativeness and 'market mavenism'. The data was collected from 340 students attending a southwestern US university. Results suggested that perceived usefulness, ease of use, market mavenism and enjoyment positively affected consumers' intent to adopt the QR code, while innovativeness had a negative effect. The findings suggest that retailers can create interactive and pleasant store environments and appeal to target groups of customers through mobile marketing communications using the QR code.

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Contextualized Ubiquity: A new opportunity for rendering business information and services

Cited by 6 publications

References 28 publications

A Location-Based and Contextualized Mobile Services Approach To Providing Information and Services in the Tourism Industry

A Location-Based and Contextualized Mobile Services Approach To Providing Information and Services in the Tourism Industry

Evaluating the Use of QR Codes on Food Products

Consumer acceptance of mobile marketing communications using the QR code

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