“…Beginning around World War I, Gordon Allport was largely present, and professionally active, during much of the period when social psychology was becoming defined in North America, and elsewhere, and institutionalized as a field (see Barenbaum, 2000;Cherry, 2000;Chung, 2000;Danziger, 2000;Greenwood, 2000;Nicholson, 2000;Parkovnick, 2000). Prior to his death in 1967, he had monitored the methodological changes and the reactions of social psychology to the rising tide of experimentation.…”