Contextualizing international strategy by emerging market firms: A composition-based approach

Luo, Yadong; Bu, Juan

doi:10.1016/j.jwb.2017.01.007

Cited by 97 publications

(95 citation statements)

References 71 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Entrepreneurial behavior takes on added significance because even though the base level of knowledge is low, there is continuous pressure for firms to upgrade their knowledge base in a dynamic and competitive environment (Bruton et al, 2018; Luo & Bu, 2018). While entrepreneurial behavior has multiple dimensions and manifestations, one that has been highlighted by scholars studying new ventures in emerging economies like China and India (Batjargal et al, 2013; Prashantham & Dhanaraj, 2010; Su, Xie, & Wang, 2015; Zhang & Li, 210; Zhou et al, 2010) relates to entrepreneurially (in particular, proactively) building and leveraging network relationships.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Depth vs. Breadth: Network Strategy in Emerging Markets

2020

View full text Add to dashboard Cite

Using survey data from China and India, we explore the impact of network strategy of new ventures in emerging markets. We focus on two critical dimensions of network strategy, namely, broadening and deepening the network and two types of knowledge: market knowledge and technological knowledge. We find that proactive network deepening is associated with market knowledge and network broadening with technological knowledge. From a network perspective, our work highlights the counterintuitive outcomes of breadth versus depth orientation in network strategy, highlighting differences between advanced and emerging economies. We use a post-hoc multi-group analysis to show the differences even within the two emerging markets: India and China. The direct effect of partnering proactiveness on market knowledge in India is significantly higher than that in China but there is no significant difference as to the effect of technological knowledge. We use this exploratory study to highlight the opportunities for network and entrepreneurship scholars to study emerging markets and, in particular, undertake comparative studies between new ventures in China and India.

show abstract

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Depth vs. Breadth: Network Strategy in Emerging Markets

2020

View full text Add to dashboard Cite

show abstract

“…One contemporary theme that arises from our review of the RBT in international marketing research is the changing nature of resource acquisition and exploitation. Whereas many previous studies based on the RBT have emphasized ownership and control of resources, recent thinking has recognized that many potentially valuable resources are in the public domain (Luo and Bu 2018). Therefore, organizations that can quickly and effectively integrate publicly available resources will have an advantage.…”

Section: Conceptual Foundationmentioning

confidence: 99%

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Gao

Tate

Zhang

et al. 2018

Journal of International Marketing

View full text Add to dashboard Cite

Despite the prominence of social media (SM) in global branding, no prior studies have evaluated an international brand's strategy of establishing market-based relational ties with SM users in local markets. This study draws from the resource-based theory to conceptualize SM ties as latent relational resources and evaluate an international brand's SM ties strategy on the basis of three resource attributes: value, inimitability, and rarity. Whereas value is the initial basis for a relational resource in SM, inimitability and rarity are the foci of an international brand's strategy in local SM networks. The authors interviewed brand managers and SM users in China and New Zealand and conducted direct observations on brands’ SM sites. They develop two theoretical frameworks (one initial; one advanced) to offer insights into the development of brand–user ties as a relational resource in the context of an international brand's global or foreign consumer culture positioning in a host-country market. The authors conclude that combined incentives offered in SM must be tailored to the type of brand–user tie.

show abstract

“…The document was accepted in 19/01/2019 4 The unique dataset used-338 firms operating in Canada/the US, Europe, Japan, the UK and China-allows us to compare, contrast and contextualise our findings. As suggested by several scholars (Gomes, Bustinza, Tarba, Khan, & Ahmmad, 2018;Khan, Rao-Nicholson, Tarba, 2018;Luo & Bu, 2018), the contextualisation of existing theories is important because it enables testing of the relevance of established theories in different international contexts.…”

Section: Introductionmentioning

confidence: 99%

Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation

Bustinza

Vendrell‐Herrero

Gomes

2020

International Business Review

View full text Add to dashboard Cite

Where a licence is displayed above, please note the terms and conditions of the licence govern your use of this document. When citing, please reference the published version. Take down policy While the University of Birmingham exercises care and attention in making items available there are rare occasions when an item has been uploaded in error or has been deemed to be commercially or otherwise sensitive.

show abstract

Contextualizing international strategy by emerging market firms: A composition-based approach

Cited by 97 publications

References 71 publications

Depth vs. Breadth: Network Strategy in Emerging Markets

Depth vs. Breadth: Network Strategy in Emerging Markets

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Unpacking the effect of strategic ambidexterity on performance: A cross-country comparison of MMNEs developing product-service innovation

Contact Info

Product

Resources

About