Hineline's (elsewhere in this issue) analysis of narrative is noteworthy in three respects. First, it provides insights into the essential behavioral elements that may give rise to the larger behavioral experience of reading a narrative. Second, it suggests that mastering effective narrative may be critical to dissemination of our science and practice. Third, it models openness to what others beyond behavior science may contribute to our understanding. The last two points are the focus of my comments. As a veteran teacher of undergraduates, I have come to view the teaching of writing as the thorniest problem to be solved in my job. Writing-in academia, in business, in life-is a complex but critical skill with which many students, teachers, and professionals struggle (e.g.