Contingent self-definition and amorphous regions

Dinnie, Keith

doi:10.1177/1470593117708467

Cited by 21 publications

(23 citation statements)

References 83 publications

(132 reference statements)

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“…The place brands can be developed to represent a city, country or region (Dinnie, 2018). When a place brand communicates the country's identity to its target audience, it is called a country-brand.…”

Section: Country-brand Management Modelsmentioning

confidence: 99%

Business process management applicability to destination country-brand management

Miyamaru

Lourenção

Pádua

et al. 2023

BIJ

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PurposeThis study aims to analyze the business process management (BPM) applicability to a destination country-brand of a Latin American developing country and present a new process model for it.Design/methodology/approachThis is a qualitative exploratory study whose unit of analysis is the BPM applicability to the destination country-brand of a Latin American developing country. Primary data were obtained through in-depth interview with the developing country's tourism international promotion agency. The secondary data were government reports and research papers on country-brand studies. Data analysis was carried out using stakeholder business context model, architecture processes, pain/gain matrix and BPMN for modelling.FindingsThe results present a new process model for country-brand management to reduce existing barriers. Three steps were carried out: analysis and modelling of the current processes of country-brand management; presentation of the current processes' problems and analysis and modelling of future processes country-brand management.Research limitations/implicationsA theoretical contribution is provided in the literature on processes and country-brands since no previous studies relate these concepts and present a process-oriented management analysis for country-brands.Practical implicationsThe main practical contribution was to identify the country-brand management problems, propose solutions to them and generate a new process model for country-brands that can be used as a managerial tool for national tourism organizations to improve their brands.Originality/valueThe present study is original as it approaches the first analysis of country-brand development with an emphasis on its process management.

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Section: Country-brand Management Modelsmentioning

confidence: 99%

Business process management applicability to destination country-brand management

Miyamaru

Lourenção

Pádua

et al. 2023

BIJ

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“…Spry et al (2020) confirm that with the development and growth of organizations and the increasing awareness of customers and consumers about the concept of quality and their awareness of their desires and requirements, the structure of brands has changed and tends to be a major organizational system linking brands with each other and contributing to forming organizational image among consumers. Dinnie (2017) indicated that regardless of the total and number of brands that the organization adopts or produces, the "how" of marketing, dealing and introducing these brands represents the most important and comprehensive idea in reaching customers and ensuring a higher market share for the organization. Thus, the brand architecture helps in defining the identity and identity of the brand and contributes to its development and design in a way that gives it more flexibility in order to expand the activities of the organization and obtain a higher market share (Dewhirst, 2017).…”

Section: Brand Architecturementioning

confidence: 99%

A comparative study of umbrella branding approach versus house of brands approach and their influence on market share

Al-Raggad¹,

Hashem²,

Al-Raqqad³

2023

10.5267/j.ijdns

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The current study aims at examining the differences between umbrella branding and house of brands on organizational market share. Various variables are adopted including reach, efficiency, image and ambiguity. A sample of 98 marketing managers or their representatives within the chemical industry sector in Jordan, SPSS is employed to screen and analyze gathered data. Results of study indicate that umbrella branding has a bigger and much deeper influence on market share compared to house of brands which is attributed to many factors including that umbrella branding has a wider reach, it is more efficient and more able to shed the light and increase the focus on organization's image, meaning that in umbrella marketing the focus is more on the marketing organization more than manufacturing organization which increases its reputation and market share. The study recommends the necessity for each brand to have a specific purpose to avoid overlapping or disintegration of brands.

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“…For some sub‐regional governments, a regional identity turns out to be a slogan for planning and regional development (Paasi 2009). For other local governments, a regional identity can be adopted as a ‘soft’ tool to promote social cohesion, regional marketing, and economic development (Dinnie 2017). Politicians and policymakers often face problems with collective identity narratives in regional policy debates (Allmendiger & Tewdwr‐Jones 2006).…”

Section: Literature Reviewmentioning

confidence: 99%

‘Thin’ Regional Identities: Economic Instrumentality or Pathway to Thickness? The Case of the Pearl River Delta

Braun

Jong

et al. 2022

Tijd voor Econ & Soc Geog

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Against the background of regional development, this article analyses the rise and fall of ‘thin identities’, which tend to be utilitarian and deployed to promote regional development. We focus on two constructed regional identities in the Greater Pearl River Delta (GPRD) in China: Pearl River Delta (PRD) and Guangdong‐Hong Kong‐Macau Greater Bay Area (GBA). We analyse the adoption of these identities through news items published in newspapers in both China's Mainland and Hong Kong. The results show that both economic and political events influence the adoption of thin identities, first PRD and then GBA. In the content analysis of news items, we investigate the pathways to their adoption and possible evolution towards thickness (broader social and cultural embeddedness) by distinguishing economic, political, social, and cultural topics. The wish of policymakers to adopt new thin identities, however, does affect the credibility of existing thick ones, a point deserving of serious consideration.

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Contingent self-definition and amorphous regions

Cited by 21 publications

References 83 publications

Business process management applicability to destination country-brand management

Business process management applicability to destination country-brand management

A comparative study of umbrella branding approach versus house of brands approach and their influence on market share

‘Thin’ Regional Identities: Economic Instrumentality or Pathway to Thickness? The Case of the Pearl River Delta

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