2006
DOI: 10.1007/s10333-006-0052-8
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Contingent valuation approach in measuring the multifunctionality of agriculture and rural areas in Japan

Abstract: The purpose of this study was to measure the economic value of the multifunctionality of agriculture and rural areas based on a more realistic assumption than that adopted in previous studies. Willingness to pay (WTP) for implementing a policy that would maintain a level of multifunctionality corresponding to a 20% decrease in the farmland area in Japan was measured by the double-bounded dichotomous choice contingent valuation method (CVM). According to a country-wide survey, the overall median WTP was 4,144 y… Show more

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Cited by 48 publications
(37 citation statements)
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“…While the principal role of agriculture is to produce food and non-food products, other roles include flood prevention, biodiversity, landscaping, and cultural heritage (OECD 2001, Aizaki et al 2006, Renting et al 2009). Recently, more attention has been focused on promoting the physical and psychological health of nonfarmers through farm activities (Maas et al 2006, Park et al 2009, Sommerfeld et al 2010, van den Berg et al 2010, Hawkins et al 2011, Onimaru et al 2015.…”
Section: Introductionmentioning
confidence: 99%
“…While the principal role of agriculture is to produce food and non-food products, other roles include flood prevention, biodiversity, landscaping, and cultural heritage (OECD 2001, Aizaki et al 2006, Renting et al 2009). Recently, more attention has been focused on promoting the physical and psychological health of nonfarmers through farm activities (Maas et al 2006, Park et al 2009, Sommerfeld et al 2010, van den Berg et al 2010, Hawkins et al 2011, Onimaru et al 2015.…”
Section: Introductionmentioning
confidence: 99%
“…Therefore, CVM has been applied by many empirical studies, including previous studies considering the whole country of Japan 5,11,13 . However, the number of attributes is limited to one in CVM.…”
Section: Introductionmentioning
confidence: 99%
“…Previous studies have estimated its economic values in developed and in developing countries (e.g., Randall 2002;Bergstrom and Ready 2009;Renting et al 2009). Such economic valuations in Japan have been carried out using the contingent valuation method (e.g., Yoshida et al 1997;Yoshida 1999;Aizaki et al 2006a), travel cost method (e.g., Tanaka 2000;Watanabe 2004;Sato 2005), and hedonic price method (e.g., Nishizawa et al 1991;Maruyama et al 1995;Watanabe and Asano 2002).…”
Section: -4a Multifunctionality Of Agriculture and Rural Areasmentioning
confidence: 99%
“…Choice experiment applications in the agricultural and rural resources management area can be divided into two groups: the analysis of how households decide to participate in the maintenance activities of agricultural canals Kojiya 2011) and the analysis of how households decide to collect household food waste (Aizaki 2006a).…”
Section: -4b Agricultural and Rural Resource Managementmentioning
confidence: 99%
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