“…Mobile commerce (m-commerce) is an innovation that enables businesses to sell products or services via mobile technologies (Liang & Wei, 2004:7;Gitau & Nzuki, 2014:88), that is, using a wireless business model. The use of this innovation in the retail sector has caught the attention of scholars and retail practitioners (Chen, 2017:5793;Kamble, Gunasekaran, Parekh & Joshi, 2019:154;Verhoef, Kannan & Inman, 2015:179;Franque et al, 2022). However, despite the growth of m-commerce in many economies (Zhao, 2016;Chen, 2017;Chau & Deng, 2018, Finotto Christine & Procidano, 2020, there is still considerable debate about the determinants of…”