There are fundamental changes in the library and information profession caused by the widespread adoption of digital technology. Individuals, employers, professional associations and library schools all have a part to play in continuing staff development. The digital literacies or digital capabilities of staff across sectors are increasingly important in terms of service delivery and quality evaluation. This chapter examines the contextual perspectives of a selection of key associations in the UK and considers how these inform their delivery of digital literacies to their members. Self-directed development is also considered, suggesting that a combined top-down / bottom-up approach to staff development is likely to produce optimal results, not least because, without the resourcing provided by policy-driven outputs, grass roots initiatives are unsustainable.