The paper considers the problem of developing a lecturer’s readiness for innovative pedagogical activity. The authors determined its main components–axiological, neological, and praxeological ones and outline some specific features of their content in the context of digitalization of education. Motivational-and-axiological, cognitive and activity-based components have been distinguished in the structure of digital competence. The paper shows the role of readiness for innovative activities in the transprofessionalization of a modern lecturer. Digital competence is seen as one of the fundamental features of a transprofessional. The authors present study results of the level of digital competence development in lecturers of Russian State Agrarian University–Moscow Timiryazev Agricultural Academy. The study has shown that all the components of the digital competence of a lecturer were not sufficiently formed. To compensate for these shortcomings, advanced training was organized for university lecturers under the program "Electronic Information-and-Educational Environment of the University". Taking into account the results obtained, the authors have offered the main ways of improving the digital competence of lecturers: digital transformation of the educational environment in the university, improving the content of further professional education programs by including the development of the digital competence of lecturers as an invariant component, organizing further professional training programs in an electronic information-and-educational environment, and providing methodological and coaching support for the innovative activities of lecturers.