“…Items such as 'I really like going on trips into the countryside, for example to the bushveld or nature reserves', 'One of the most important reasons to keep dams and rivers clean is so that people have a place to enjoy water sports', and 'I'd prefer a garden that is wild and natural to a well-groomed and ordered one' probably would not make much sense to students who come from very impoverished communities (which is the case with a significant portion of the student sample) where the notions of going on trips, enjoying water sports, or owning a garden would be completely foreign. Other items such as 'Families should be encouraged to limit themselves to two children or less' would be incongruent with prevailing traditional notions in some African cultures of the utilitarian values of children (Sam, Peltzer & Mayer, 2005;Spjeldnaes, Sam, Moland, & Peltzer, 2007), and risk the imposition of prevailing Western ideological and normative positions related to family structures, and the subsequent marginalization or 'problematization' of indigenous African ideologies.…”