The shopping mall, as a part of the recent transformations in Turkish urban lifestyle is the focus of this paper. Although shopping mall development is not a recent process in many countriesöparticularly the USA and the United Kingdomöit took a few more decades for malls to appear as part of the urban scene in Turkey. The timing is very appropriate, both for the developers and for consumers searching for new consumption patterns and sites. Turkish people have adapted to using shopping malls eagerly and regularly, although the development process is quite recent. The factors affecting the use and appeal of the mall in Turkish society were examined in an earlier study (Erkip, 2002). In this paper, the mall is further analyzed as the site of new Turkish urban modernity as well as a potential site of new segregation trends. In this second respect, Ankara deserves closer attention because of its role as the capital of the Turkish Republic in the formation of modernity in Turkey; this process has been established as a national project.Characteristics of the Turkish way of using shopping malls, as well as social and personal meanings attached to this new site, are investigated and analyzed through a case study in Ankara. The Bilkent Shopping Center, a newly established shopping mall near an upper-income suburban area, was chosen for the empirical part of this study. This shopping mall is an appropriate example of spatial transformations under the influence of global forces, which may also give clues about changes in urban lifestyle. In order to trace social and spatial imprints of globalization on the locality, one requires a thorough understanding of local context öin this case Turkish urban society.Turkish society has been transforming rapidly since the mid-1980s because of economic restructuring. The Turkish economy registered high rates of growth from 1980 to 1993, aided by the structural reform in the economy that placed emphasis on Abstract. The shopping mall as a part of the recent transformations in Turkish urban lifestyle is the focus of this research. Characteristics of the Turkish way of using shopping malls, and their social and spatial consequences, are investigated and analyzed through a case study in Ankara, the capital of Turkey. The field survey was carried out in Bilkent Shopping Center, a newly built shopping mall in a suburban area which was also established recently as a high-income housing settlement. This shopping mall is an appropriate example of spatial transformations under the influence of global forces, which may also give clues about changes in urban lifestyle. A field survey was carried out through user surveys, and various observations are used to enrich the analysis. The results indicate that the shopping mall as a postmodern site matched the changing shopping and consumption requirements of Turkish urban citizens. The development of the shopping mall turns out to be timely for the Turkish urban citizen searching for modernity through new identity components in consumption patterns. Some...