Continuity of Use of Food Delivery Apps: An Integrated Approach to the Health Belief Model and the Technology Readiness and Acceptance Model

Abstract

The pandemic forced both organizations and consumers to make many adjustments to their daily lives. However, due the technological advances that have been seen in recent years, some tools have become much more widely used. Among them are the food delivery applications (FDAs) that experienced an exponential growth during the pandemic. This study proposes an integrated model based on the health belief model and the technology readiness and acceptance model to better understand the determinants of users’ continuance intention to use FDAs. Empirical data collected from 288 Portuguese users of FDAs during the pandemic was analyzed using partial least squares structural equation modeling. The results show that both the perceived susceptibility to and severity of COVID-19 infection positively influenced the perceived usefulness of food delivery applications. Technology readiness is also a predictor of perceived usefulness. Both self-efficacy and technology readiness predict users’ perceived ease of use. Users’ continuance intention to use food delivery applications is directly influenced by perceived usefulness and ease of use and indirectly by self-efficacy, technology readiness, perceived severity, and perceived susceptibility.

Adoption of online crowdsourced logistics during the pandemic: a consumer-based approach

“…TAM has been extensively applied in numerous fields to analyse the influence of perceived usefulness and perceived ease of use on use intention (Silva et al ., 2022). With its validity verified, this research propounds that when consumers perceive the usage of CL platforms to be both effortless and beneficial, they would be more inclined to use CL.…”

What motivates consumers’ continued usage intentions of food delivery applications in post-COVID-19 outbreak? Comparing Generations X, Y and Z

“…Studies on the intention to continue using information systems (IS) have multiplied recently and now encompass a variety of scenarios, including the intention to keep using mobile applications, m-services and m-commerce, among others (Franque et al , 2020). Because it is thought to be crucial for the long-term viability of an IS, it is desired to explore the direct effects on the continuity intention of using mobile applications, even if the majority of earlier research on these systems strongly stressed the initial acceptance (Silva et al , 2022). It is challenging to comprehend the continued usage intention of consumers from the perspective of IS alone, and in FDAs systems, it is necessary to understand the factors that influence the willingness of consumers to continue usage (Wang et al , 2020).…”

“…Even traditional businesses are now somewhat compelled to conduct business online (Kumar and Shah, 2021). Particularly, in the restaurant business, it changed consumer habits and contributed to the rapid transformation into online services for survival from the outbreak (Silva et al , 2022). To keep afloat or take advantage of the digital platform, new companies have initiated the food delivery applications (FDAs) business (Kumar and Shah, 2021).…”

“…To keep afloat or take advantage of the digital platform, new companies have initiated the food delivery applications (FDAs) business (Kumar and Shah, 2021). FDA implementation has met consumer needs for convenient food services and personal cleanliness in addition to commercial requirements for businesses (Silva et al , 2022). These applications make an easy way to order food and drinks from various restaurants without having to go to the restaurant, help the consumers conveniently see listed restaurants, menus, track the status of orders, find out interesting promotion, find the nearest restaurant, ratings, make online payment and check order statuses without physical contact with restaurants (Burlea-Schiopoiu et al , 2022).…”

“…FDAs have emerged as a global trend. A segment of mobile applications with high growth rates includes this one (Silva et al , 2022). According to Statista (2022a), the global market for meal delivery was around US$130.2bn in 2022 and was projected to reach US$223.7bn by 2027.…”