Shales, tight-gas reservoirs, and coal beds are the main sources of what are generally known as unconventional oil and gas reservoirs. Unconventional oil and gas are now a core business of many large, independent producers and a growing number of major operating companies. The reservoirs are becoming more complex and well designs are becoming more complicated and costly. The need to develop and commercialize new, more effective wellsite technologies that can help meet the increasing demand for energy, despite the dwindling domestic resource base, has been pursued by many operators. A number of unique technologies and methods have been developed to help operators produce unconventional oil and gas profitably. The objective of this work was to assess each existing stimulation technology and seek ways of combining the best available capabilities into a new stimulation technique capable of setting a new level of multizone-stimulation efficiency and effectiveness. The successful development and exploitation of unconventional reservoirs has relied on innovative technologies, such as horizontal drilling, multistage completions, modern multistage fracturing, and fracture mapping to pursue economic completions. Simulations demonstrate that shale reservoirs with ultralow permeability require an interconnected fracture network of moderate conductivity (branch fractures) with a relatively small spacing between fractures to obtain reasonable recovery factors. In this paper, two new methods and two existing methods for a wide variety of unconventional-reservoir applications are presented, to include:• Fracturing preperforated, cemented horizontal liners, and isolating intervals with straddle packers. (The straddle-packer method has advantages that include the opportunity to fracture stimulate a large number of closely spaced, preperforated intervals in a horizontal well.) • Hydrajet perforating with annular path (HPAP) fracturing with a more efficient method of providing sand-plug diversion.(A new BHA increases efficiencies of current application of this technique.) • Using the HPAP method for high-rate, slickwater techniques. (Using the HPAP method for high-rate, slickwaterfracturing treatments can improve the effectiveness of unconventional-reservoir stimulation.) • Fracturing using a method of mechanically shifted sleeves that use an unconventional approach to interval sequence to maximize fracture-network complexity. • An overview of a newly developed hybrid rig that can extend reach and improve efficiencies for all of the above methods using both jointed and coiled tubing (CT).