Substantial uncertainty exists in daily and sub-daily gross primary production (GPP) estimation, which dampens accurate monitoring of the global carbon cycle. Here we find that near-infrared radiance of vegetation (NIR v,Rad ), defined as the product of observed NIR radiance and normalized difference vegetation index, can accurately estimate corn and soybean GPP at daily and half-hourly time scales, benchmarked with multi-year tower-based GPP at three sites with different environmental and irrigation conditions. Overall, NIR v,Rad explains 84% and 78% variations of half-hourly GPP for corn and soybean, respectively, outperforming NIR reflectance of vegetation (NIR v,Ref ), enhanced vegetation index (EVI), and far-red solar-induced fluorescence (SIF 760 ). The strong linear relationship between NIR v,Rad and absorbed photosynthetically active radiation by green leaves (APAR green ), and that between APAR green and GPP, explain the good NIR v,Rad -GPP relationship. The NIR v,Rad -GPP relationship is robust and consistent across sites. The scalability and simplicity of NIR v,Rad indicate a great potential to estimate daily or sub-daily GPP from high-resolution and/or long-term satellite remote sensing data.