Continuous Purchase Intention through Online Open Market Platform: Multidimensional Approach of Perceived Value in Purchasing Process and Transaction Satisfaction

Miri, Kim; Soo, Kim Sang

doi:10.37272/jiecr.2019.06.19.3.149

Cited by 5 publications

(3 citation statements)

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“…The concept of perceived usefulness overlaps with perceived values. The concept of perceived values, a comprehensive term, is divided into functional values and emotional values [62,63]. Functional values are defined by individuals' rational and economic assessment, while emotional values include sentimental or social dimensions.…”

Section: Motivation Factors and Purchase Intention In The Online Openmentioning

confidence: 99%

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Kim

2020

Sustainability

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This study aims to investigate motivational factors and motivation hindering factors of online shopping via online open market platforms. For a comprehensive exploration, the response data were collected from a total of 417 Korean consumers before conducting a hierarchical regression analysis. The results showed that the effects of motivation factors on purchasing intention were all supported. As for moderating effects of concerns for e-commerce, privacy concerns by time saving, perceived ease of use, and security concerns by cost saving were found to be statistically significant. Privacy concerns by cost saving and business integrity concerns by time saving were also found to be statistically significant, but had a positive effect as opposed to an initial prediction. The finding denotes that, in order to reduce concerns for e-commerce, consumers may prefer using the online shops they can trust based on their previous shopping experience. Various concerns identified and analyzed in this study are clues to better understanding what potentially motivates or obstructs consumers to shop online, thereby helping businesses thrive in the online open market.

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Section: Motivation Factors and Purchase Intention In The Online Openmentioning

confidence: 99%

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Kim

2020

Sustainability

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“…As for three dimensions of perceived value, productivity value and WLB value were measured by four items and three items, respectively, based on Ko and Kim (2018)’s work. Social value was measured by four items borrowed from Kim and Kim (2019)’s work. Satisfaction was measured by three items drawn from Li and Liu (2014)’s research, and intention to continue smart-work was measured by three items adapted from Kim et al.…”

Section: Methodsmentioning

confidence: 99%

“…An extensive review of marketing research pointed that the perceived value of products or services is the result of considering various kinds of value factors, and it is, therefore, hard to make a judgment of the customer's perceived value based on a single standard (Al-Sabbahy et al, 2004;Kim and Kim, 2019;Petrick, 2002;Sweeney and Soutar, 2001). For instance, the perceived value of different kinds of products or services varies by customers, thus, reflecting all these different values to develop a single concept is unlikely (Rintam€ aki et al, 2006).…”

Section: Dimensions Of Perceived Value Of Smart-work Support Servicementioning

confidence: 99%

Quality of smart-work support service, perceived value and intention to continue smart-work: empirical evidence from Korea

Kim

2022

ITP

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PurposeSmart-work has been attracting more attention since the COVID-19 outbreak hit the world in 2020. Smart-working practices do not always run smoothly despite the necessary infrastructure being in place. Taking the quality-value-loyalty chain and information system continuance model as the basis, this study aims to identify how “smart-work support service” leads to employees’ continuance intention toward smart-work. In this study, the smart-work support service refers to the infrastructure making smart-work possible and services needed to support smart-work.Design/methodology/approachUsing data collected from a survey of 406 employees working in Korea, this study verifies the components of smart-work support service quality and dimensions of perceived value through partial least squares analysis and then tests the proposed conceptual model using structural equation modeling.FindingsThe results verified that the quality of smart-work support service consists of eight attributes while dividing the perceived value of smart-work into three dimensions and further revealed that the service quality influences the intention to continue smart-working by way of perceived value and satisfaction.Originality/valueThis study sought to explore the relationship among service quality, perceived value and satisfaction by clearly conceptualizing and measuring them in the context of smart-work, thereby ultimately understanding the impact they have on the intention to continue smart-work.

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How Consumer Value on E-commerce Platforms Influences Trust in Sellers*

Jung,

Choo

2024

J. Channel Retail.

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The evaluation specifically categorizes perceived values into functional (composition and information value), emotional, and social dimensions recognized by consumers, aiming to identify pivotal factors contributing to consumer satisfaction and trust. By applying the trust transfer theory, this study aims to determine whether the perceived platform value translates into satisfaction, trust in the platform, and trust in sellers. The goal of this study is to propose a strategy to fortify the relationship between consumers and sellers, ultimately establishing the platform as a reliable and preferred e-commerce platform. Research design, data, and methodology:This study conducted a survey of actual e-commerce consumers through a specialized survey institution. In particular, the study focused on researching three e-commerce platforms: Naver Shopping, Kakao Shopping, and Coupang. Participants were asked to complete a survey based on their primary shopping platform among these three options. Composition value, information value, emotional value, and social value were measured as values perceived for the platform, and platform satisfaction, trust, and trust in sellers were measured together. The study gathered a total of 1,200 responses, ensuring an equal distribution of gender and age groups to represent a diverse consumer population. The collected data underwent reliability and technical statistical analyses using SPSS. Additionally, confirmatory factor analysis, structural equation model fit analysis, and platform-specific multi-group analysis were performed using AMOS software.Results: As a result of SEM (Structural Equation Modeling) analysis, the suitability of the research model was * This work was conducted by the support of Kakao Corp.

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Continuous Purchase Intention through Online Open Market Platform: Multidimensional Approach of Perceived Value in Purchasing Process and Transaction Satisfaction

Cited by 5 publications

References 0 publications

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Purchase Intention in the Online Open Market: Do Concerns for E-Commerce Really Matter?

Quality of smart-work support service, perceived value and intention to continue smart-work: empirical evidence from Korea

How Consumer Value on E-commerce Platforms Influences Trust in Sellers*

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