2013
DOI: 10.1108/oir-08-2012-0133
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Continuous usage of social networking sites

Abstract: Purpose – Although increasing numbers of users have begun to use social networking sites (SNSs), the user growth of a few SNSs continues to decrease. Therefore identifying factors that influence users' intention to adopt and continuously use a particular SNS is a critical issue. To explore the factors, this study aims to apply the theories of reasoned action, uses and gratifications, and innovation diffusion to explain why people continue to join SNSs. Design/methodology/approach – The study participants … Show more

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Cited by 97 publications
(47 citation statements)
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References 45 publications
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“…Xu et al (2012) identified affection, coordination, immediate access, and leisure. Chiang (2013) found informativeness, social interactivity, and playfulness among Facebook users. Mäntymäki and Riemer (2014) identified hedonic outcomes and social presence as gratifications for users of the Habbo social networking game.…”
Section: Previous Research On Online and Sns Environments Proposes Sementioning
confidence: 94%
“…Xu et al (2012) identified affection, coordination, immediate access, and leisure. Chiang (2013) found informativeness, social interactivity, and playfulness among Facebook users. Mäntymäki and Riemer (2014) identified hedonic outcomes and social presence as gratifications for users of the Habbo social networking game.…”
Section: Previous Research On Online and Sns Environments Proposes Sementioning
confidence: 94%
“…In the context of SNS, UGT and the TPB have been previously used to explain participation and intentions to use these networks. Earlier research has verified the influence of UGT and TPB in explaining intentions to use SNS (Al-Debei et al, 2013;Baker and White, 2010;Chiang, 2013;Han et al, 2015). Additionally research on UGT has identified the substantial relations between the use intensity of substantial domains of SNS, such as contents, friend management, group coordination and gaming, and the perception of gratifications, (Leiner et al, 2018), the relationship between motives and behavioral outcomes of use on Instagram (Sheldon et al, 2017), the differences in the gratifications dimensions perceived by users depending on the type of social media use , or users' gratifications in sharing photos on Facebook (Malik et al, 2016).…”
Section: Introductionmentioning
confidence: 92%
“…e theoretical paradigm, innovation diffusion theory (IDT), determines why people are adopting new ideas/technology [44]. To date, the IDT received a higher support in exploring consumers' acceptance in many disciplines, predominantly, in online/Eshopping [28], tourist behavior [29], technology adoption by seniors [45,46], and the acceptance of social network sites (SNS) [47]. Innovation is "an idea, practice, or object that is perceived as new by an individual or another unit of adoption" [25].…”
Section: Innovation Diffusion Eory and Mtsmentioning
confidence: 99%