Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing

Clark, Terry; Key, Thomas Martin; Azab, Carol

doi:10.1007/s13162-023-00267-1

AMS Rev

2023

DOI: 10.1007/s13162-023-00267-1

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Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing

Terry Clark,

Thomas Martin Key,

Carol Azab

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Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing

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References 58 publications

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