2019
DOI: 10.1080/01605682.2018.1487817
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Contracting for online personalisation services: An economic analysis

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Cited by 4 publications
(4 citation statements)
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“…We assume that users are uniformly distributed in the interval 0,1 ½ . This assumption is commonly adopted in the available literature (e.g., Lv & Wan, 2019). In this case, there are two types of users:…”
Section: Usersmentioning
confidence: 99%
See 1 more Smart Citation
“…We assume that users are uniformly distributed in the interval 0,1 ½ . This assumption is commonly adopted in the available literature (e.g., Lv & Wan, 2019). In this case, there are two types of users:…”
Section: Usersmentioning
confidence: 99%
“…The main purpose of a digital firm is to offer all kinds of digital services, such as short videos, online games, music, and shopping information, to encourage users to constantly browse these digital services and then collect, organize, and analyze the users' personal data that are disclosed during this interaction (Johnson et al, 2020;Liu et al, 2023). When these user personal data are obtained, digital firms can use them to create a personalized shopping experience, conduct targeted marketing (Lv & Wan, 2019), and develop new products and services (Li, Liu, & Feng, 2023), and so on.…”
mentioning
confidence: 99%
“…Similarly, Tenopir et al (2011) found that willingness to share data can be linked to given conditions, as in a transaction where consent is given in exchange for personalised services Kang & Namkung, 2019;Lv & Wan, 2019), or monetary rewards (Bijlsma et al, 2023;Tsarenko & Rooslani Tojib, 2009). According to Beke et al (2022), rewards can be grouped by type into, for instance, performance, psychological and financial dimensions.…”
Section: Theoretical Background and Research Questions Developmentmentioning
confidence: 99%
“…Meanwhile, Shy proves that compared with strong privacy regulation, weak privacy protection is more beneficial to firms [16]. Some scholars believe that a certain degree of consumer privacy disclosure will not hurt consumers but will improve personalized service, thereby enhancing consumer satisfaction [19][20][21]. Therefore, the duality of privacy is ubiquitous in our daily life.…”
Section: Literature Review 21 Consumer Data Privacy and Social Welfarementioning
confidence: 99%