The article examines the concept and elements of the economic mechanism of breeding in the region. The main goal of this work is to determine the features of the economic mechanism of the breeding service in the region for its further optimization. At the same time, the following tasks are being solved: - to reveal the features of the economic mechanism of the breeding service of the region; - to determine the main factors influencing the activities of the breeding service in the region; - to analyze the effectiveness of state support for the breeding service of the region. We note that the technologies of cattle reproduction using the method of artificial insemination with sexed semen and the method of embryo transfer in agricultural enterprises in practice have proven their economic efficiency and high profitability indicators. But to obtain the described results, the source material (sexed seed and embryo), as well as the qualities of the donor and recipient, as well as systematic work in the industry of dairy and beef cattle breeding in the Samara region, are extremely important. Raised cows with high genetic potential, obtained from artificial insemination with sexed semen and embryo transplantation, can then be used as donor cows to obtain embryos and their further transplantation in other agricultural enterprises.