This study examines the patterns of, and the long run returns to, directors' trades along the value/glamour continuum. We find that directors consistently trade in what appears to be a contrarian fashion, buying more "value" stocks and selling more "glamour" stocks, and also buying following price falls and selling following price rises. Our results show that directors' trading signals clearly generate significant positive abnormal returns in these value stocks on the "buy" side, and but smaller and generally insignificant negative returns in the glamour stocks on the "sell" side. These abnormal returns persist for up to two-years after the initial directors' trade, and are in excess of size and value/glamour benchmarks, implying that directors use more than a naïve contrarian strategy, in making their trading decisions. We also show that these excess returns remain after controlling for varying definitions of "value" and "glamour", and also that abnormal returns are concentrated in value stocks in general, and smaller value stocks in particular.