2021
DOI: 10.21203/rs.3.rs-568134/v1
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Contrariwise Obesity Through Organic Food Consumption in Malaysia: A Signaling Theory Perspective

Abstract: Background: the context and purpose of the study: Unhealthy food consumption has raised an alarming situation of obesity among Asian nations and posing serious threats to human health. Recent studies have acknowledged that organic food consumption has been contrariwise associated with obesity. The consumption of healthy food has received research attention in social marketing and several antecedents and consequences have been identified. However, to date, there is a void in literature that how social, individu… Show more

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