TICs provide access to a variety of technical and general information, which, coupled with managerial tools, promote assistance in the management process in all segments of the economy, including agribusiness. Thus, the rural producer may have at his disposal a range of technological resources (hardware or software) that make it possible to supply the absence or precariousness of technical or financial information for analysis and decision making, especially in small and medium-sized properties, where the decisionmaking process it is arbitrary or, simply, intuitive. Thus, the objective of the research was to point out a study to survey the potential demand and possible solutions that can contribute to the professionalization of financial management in rural enterprises in Brazil, using the computer network. To this end, the Census of Agriculture -IBGE 2017 was used as a data source to trace a characterization of rural enterprises and their verification of access to the computer network in Brazil in a qualitative and quantitative survey, through research with forms on Google forms and face-to-face interviews with owners, lessees or professional managers. The study showed that in the agribusiness segment there is still a portion of producers using notebooks or passbooks, as the only means of controlling financial transactions, but with access to the computer network, via cell phone, computer or notebook, being the education level one of the main factors of pre-disposition to adherence to such technological tools, types of controls and management indexes. In the end, the demand diagnosis with future consumers of a system called Nav Agro Brasilsoftware to assist the management of part of the properties that have access to the network, proved to be promising in the sense of clearly scoring for a positive demand in the use of a management tool for organizing and controlling financial information.