2017
DOI: 10.4172/2167-0234.1000283
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Contribution of Bancassurance on the Performance of Bank: A Case Study of Acquisition of Shares in Max New York Life Insurance by Axis Bank

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Cited by 7 publications
(10 citation statements)
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“…On the other side, banks can also increase their income, diversify offered financial products, and by providing different services under one roof, they can gain more customer loyalty and satisfaction. Some financial and actuarial aspects for this legal and independent organizational entity, Bancassurance, can be found in [24], [25], [26] and references therein. Basically, in our formulation, insurance company gives a certain amount of its surplus to the bank as a commission, which becomes the initial value of the wealth process of the bank.…”
Section: An Application: Bancassurancementioning
confidence: 99%
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“…On the other side, banks can also increase their income, diversify offered financial products, and by providing different services under one roof, they can gain more customer loyalty and satisfaction. Some financial and actuarial aspects for this legal and independent organizational entity, Bancassurance, can be found in [24], [25], [26] and references therein. Basically, in our formulation, insurance company gives a certain amount of its surplus to the bank as a commission, which becomes the initial value of the wealth process of the bank.…”
Section: An Application: Bancassurancementioning
confidence: 99%
“…Let us solve the Equations ( 24)- (25). Firstly, in order to find a solution for p 1 2 (t), t ∈ [0; T ] let us try:…”
Section: An Application: Bancassurancementioning
confidence: 99%
“…Awareness about investment is continuously changing so for a better understanding of this entire phenomenon, a crosssectional and longitudinal study is required to be conducted. Impact of acquisition of another company by the bank and its impact on subsequent offerings also needs further study (Leepsa & Singh, 2017). Moreover, the impact of digitalization on awareness about mutual fund investment can also be studied .…”
Section: Research Implicationmentioning
confidence: 99%
“…In contrast, from the angle of future scope, the sample size can be increased to go as accurately as possible because, as we know, the larger the sample size, the higher the accuracy rate. A similar study can also be taken to study the impact of the merger of one bank with another bank; later on, their employees have to work for another bank (Leesa & Singh, 2017). The impact of digital payments on mutual fund investment can also be an important area of study .…”
Section: Future Scope Of the Studymentioning
confidence: 99%