Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Lacœuilhe, Jérôme; Louis, Didier; Lombart, Cindy

doi:10.1177/2051570718782457

Cited by 8 publications

(13 citation statements)

References 68 publications

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“…In addition, Spanish companies were used to demonstrate that internal and external CSR contributes to the enhancement of the product and service quality and should be perceived and reported as such [74] and this can be observed as well in the case of Škoda. Regarding French companies and their CSR reporting, there has been observed a strong link between the CSR and branding, in particular that the store brand with a price-quality ration contributes to the development of a positive price image and CSR image [75], exactly as in the case of CEZ or Škoda. Indeed, outside the EU, especially in the USA, South Korea and Japan, a very interesting relation is observed between the CSR drive and commitment, the use of luxury brands and powers of individuals [76] and undoubtedly Škoda and Hyundai would like to adhere to it.…”

Section: Analysis and Discussionmentioning

confidence: 99%

Corporate Social Responsibility Information in Annual Reports in the EU—A Czech Case Study

Pelikánová

2019

Sustainability

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The commitment of the European Union (EU) to Corporate Social Responsibility (CSR) is projected into EU law about annual reporting by businesses. Since EU member states further develop this framework by their own domestic laws, annual reporting with CSR information is not unified and only partially mandatory in the EU. Do all European businesses report CSR information and what public declaration to society do they provide with it? The two main purposes of this paper are to identify the parameters of this annual reporting duty and to study the CSR information provided by the 10 largest Czech companies in their annual statements for 2013–2017. Based on legislative research and a teleological interpretation, the current EU legislative framework with Czech particularities is presented and, via a case study exploring 50 annual reports, the data about the type, extent and depth of CSR is dynamically and comparatively assessed. It appears that, at the minimum, large Czech businesses satisfy their legal duty and e-report on CSR to a similar extent, but in a dramatically different quality. Employee matters and adherence to international standards are used as a public declaration to society more than the data on environmental protection, while social matters and research and development (R&D) are played down.

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Section: Analysis and Discussionmentioning

confidence: 99%

Corporate Social Responsibility Information in Annual Reports in the EU—A Czech Case Study

Pelikánová

2019

Sustainability

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“…To fill in this gap, this study provided evidence on the moderating effect of CSR beliefs. That is, when consumers hold different beliefs on CSR of food retailers, they tend to have different motivation and take different actions towards organic drinking products (Lacoeuilhe et al, 2018). Specifically, consumers who believe food retailers as socially responsible tend to be motivated and intend to purchase organic drinking products because they believe that socially responsible food retailers will engage in business activities that bring the best for consumers and society (Dang et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

“…Particularly, consumers who perceive food retailers as socially irresponsible may hold negative motivation and behavioural responses towards them (Diallo and Lambey-Checchin, 2017). For example, consumers may distrust and boycott socially irresponsible food retailers because they believe that these retailers' business activities harm the environment and society (Lacoeuilhe et al, 2018). Given the belief that food retailers are socially irresponsible, consumers may think that they will provide bad quality, package traditional drinking products as organic drinking products and sell them to consumers.…”

Section: Moderating Role Of Csr Beliefsmentioning

confidence: 99%

“…Consequently, consumers will not buy organic drinking products from these food retailers (Hwang and Chung, 2019). By contrast, if consumers hold a belief that food retailers are socially responsible, they may form positive motivation and buy more organic drinking products from these food retailers when they need to buy drinking products (Lacoeuilhe et al, 2018). Vlachos et al (2009) stated that consumers often feel confident and trust retailers who engage in CSR activities.…”

Section: Moderating Role Of Csr Beliefsmentioning

confidence: 99%

“…The relationship between consumers' motivation and purchase intention may differ when they hold different beliefs on food retailers' CSR. Consumers are likely to be motivated and intend to purchase organic drinking products if they believe that food retailers engage in CSR Consumer extrinsic motivation and CSR beliefs activities (Lacoeuilhe et al, 2018). The reason is that consumers tend to trust socially responsible retailers (Vlachos et al, 2009).…”

Section: Moderating Role Of Csr Beliefsmentioning

confidence: 99%

See 2 more Smart Citations

A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy

Dang

Wang

Nguyen

et al. 2021

BFJ

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PurposePrevious research has yielded mixed results on the relationship between consumer perception and purchase intention towards organic food products. Although the prior literature has widely applied planned behaviour theory, using a single theoretical approach often provides limited understanding of organic food consumption. This study builds upon consumer perception and social cognitive theories to examine the effects of perceived food healthiness and environmental consciousness on the purchase intention of organic drinking products. The current research also assesses the mediating role of consumer extrinsic motivation and moderating role of corporate social responsibility (CSR) beliefs in these effects.Design/methodology/approachA survey method was applied to collect data from 606 consumers from different food retailers in Vietnam. Data were analysed using multivariate analysis techniques, such as structural equation modelling and bootstrap analysis.FindingsResults of hypothesis testing support the predictive ability of perception and social cognitive theories in explaining consumers' perceptions, motivation and behavioural intention towards organic drinking products. Furthermore, results provide evidence for the moderating effect of CSR beliefs on the relationship between consumer extrinsic motivation and purchase intention.Originality/valueThis study may be amongst the first that explains consumption of organic drinking products from the perspectives of consumer perception and social cognitive theories. It provides a unique research model that explains the influence of perceived food healthiness and environmental consciousness on purchase intention of organic drinking products with the mediating role of consumer extrinsic motivation and moderating role of CSR beliefs. The current research provides fresh insights into the consumption of organic drinking products in an emerging market based on a mediated moderation mechanism, which has been limited in the prior literature.

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Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

Zhao

Sun

Zhang

et al. 2022

APJML

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PurposeThis study investigated whether there are differences in the effects of green traditional media communication (GTMC) and green social media communication on consumers' intention to cocreate green value (ICGV) in post-COVID-19 China. The authors further tested the chain mediating role of cocreation efficacy and cocreation outcome expectation and the moderating role of perceived CSR image.Design/methodology/approachUsing a survey, we collected a dataset of 683 consumers through stratified random sampling in main shopping malls in four Chinese cities. Structural equation modeling (SEM) was used to test the conceptual framework and hypotheses, and bootstrapping was used to estimate the mediated standardized regression coefficients. Multiple linear regression analysis was used to test the moderating effect.FindingsGTMC, firm-created content (FCC), and user-generated content (UGC) all had positive effects on ICGV. Cocreation efficacy and cocreation outcome expectation had a chain mediation effect in GTMC and ICGV, UGC, and ICGV. Perceived CSR image positively moderated the effects of both GTMC and FCC on ICGV. However, perceived CSR image did not significantly moderate the relationship between UGC and ICGV.Originality/valueThis study contributes to our understanding of the effect of green media communication on consumers' ICGV in post-COVID-19 China. It also develops the concepts of cocreation efficacy and cocreation outcome expectation. Moreover, analyzing the chain mediating role of cocreation efficacy and cocreation outcome expectation in green media communication and ICGV extends social cognitive theory to the context of green value cocreation. Finally, examining the moderating role of perceived CSR image provides a basis for understanding the boundary conditions of green media communication's effect on ICGV.

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Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Cited by 8 publications

References 68 publications

Corporate Social Responsibility Information in Annual Reports in the EU—A Czech Case Study

Corporate Social Responsibility Information in Annual Reports in the EU—A Czech Case Study

A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy

Traditional media or social media? Corporate green media communication and consumer intention to cocreate green value in post-COVID-19 China

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