We analyzed a set of adenovirus-simian virus 40 (SV40) hybrids in which the SV40 T antigen coding sequences are inserted downstream from the adenovirus major late promoter within the first, second, and third segments of the tripartite leader. In infected cells, these viruses give rise to a matched set of hybrid SV40 mRNAs that differ only in the number of tripartite leader segments attached to the complete SV40 T antigen coding region. We found that the number of tripartite leader segments present at the 5' end of the hybrid SV40 mRNAs had little effect on the efficiency of T antigen translation. Surprisingly, insertion of SV40 sequences within the first leader segment, at +33 relative to the start of transcription, significantly reduced the frequency of transcription initiation from the major late promoter. The 3' boundary of this downstream transcriptional control element was mapped between +33 and + 190 by showing that insertion of SV40 sequences within the intron after the first leader segment at + 190 had very little effect on transcription initiation from the late promoter. A transient expression assay was used to show that the effect of downstream sequences on transcription initiation from the major late promoter is dependent on a trans-acting factor encoded or induced by adenovirus.In a permissive host, the human adenoviruses, which have a double-stranded DNA genome of 36,000 base pairs, undergo a regulated program of gene expression that is divided into early and late phases, demarcated by the initiation of viral DNA replication. During the late phase of infection, viral transcription initiates primarily from the major late promoter, giving rise to primary transcripts that are processed by differential splicing and polyadenylation into more than 30 mRNA species. Each of the late mRNAs carries at its 5' end a common 203-nucleotide untranslated sequence that is spliced to a protein-coding sequence. This 5' region is called the tripartite leader because it is coded by three noncontiguous viral DNA segments that are located between the major start site for late transcription and the late proteincoding regions (for a review, see reference 59). Concomitant with the induction of late transcription, host cell protein synthesis is repressed, and late viral mRNAs are preferentially translated (16,46). The function of the tripartite leader is not fully understood, but there are data which suggest that the leader is a signal that identifies late viral mRNAs for selective translation (4,30,57 indicated that a nearly complete tripartite leader is necessary for optimal levels of hybrid mRNA translation during the late phase of infection. However, it was not possible to use these recombinant viruses to assess systematically the contribution of cis control sequences to late promoter activity because the Ela enhancer is located upstream of the hybrid transcription unit and is likely to affect its activity. Moreover, the hybrid transcription units are missing the intron sequences between the leader segments, and thus pote...