In this work, we investigate the coherent control of the emission bands, excited via multiphoton absorption, in a zinc oxide crystal (ZnO) by pulse shaping ultrashort laser pulses (790 nm, 30 fs, 5 nJ and 80 MHz). ZnO has been preposed as a potential material for photonic devices due to its strong exciton binding energy(60 meV). Initially, we have implemented the pulse shaper experimental setup, as well as the fluorescence measurements of ZnO. The coherent control was carried out through genetic algorithm (GA) based software, also developed in the course of this work. Using the genetic algorithm, we have observed a significant increase in the ZnO emission when appropriated spectral phase masks are applied to the laser pulse. Autocorrelation measurements were used to infer the pulse duration, which get longer after optimization of the emission band via GA. Additionally, we have found that the phase masks that optimize the process are complex oscillatory functions. Through the Principal Component Analysis, we analyzed the data provided by the GA and observed that it can be used to filter the data, smoothing the curves and highlighting the most important aspects of phase masks obtained by the coherent control. Finally we investigate how important the smoothed masks are for the physical understanding of the process.