According to the production data of a rolling H-beam factory, the FE model of hot continuous rolling process of H-beam is built. With the FEM software of DEFORM-3D, the continuous rolling of H-beam was simulated. On base of simulation result, the metal flow and deformation law are discussed. Because of the flange and web is deformed in the different deformation zone, the metal flow law of flange and web is complex, especially the metal of the conjunction of flange and web. In this paper, the metal flow of large-sized H-beam in finishing rolling process is analyzed.