Controlling, communication and corporate culture – the opportunity for SMEs

Abstract

Small and medium enterprises (SME) are the basic economic force in the European Union. Their competitiveness and successful future development are the key to European cohesion and economic growth. Controlling as a management tool supported by corporate culture and communication should offer opportunities for SMEs growth, stability and future development within the Industry 4.0 environment. The aim of this research is to determine the impact of the controlling management system, communication and corporate culture on SMEs' performance, stability and competitiveness. To achieve this aim, 371 European SMEs were researched using PAPI method, the data covered the period of 2017-2019. Two main research questions and 5 hypotheses were formulated. For evaluating the research data, statistical methods were used and the obtained results were verified by experimental testing, applying knowledge from the companies with focus on what has been changed. The research results offer important information and applied ideas in the field of communication efficiency and corporate culture with the emphasis on controlling as a managerial SMEs tool.

The role of public aid and restrictions’ circumvention in SMEs’ pandemic survival strategies

“…Analyzing 68 papers reporting SMEs behaviour during different types of crises, Eggers (2020) points out that successful survival strategies in the majority of cases are those of proactive nature, with a strong focus on the market and entrepreneurial orientation. This is aligned with the current strategies of competitiveness development using different forms of entrepreneurial capital and managerial systems (Lewandowska, 2021;Mishchuk et al, 2022;Pisar & Mazo, 2020). Such conclusions were also drawn by researchers analyzing survival alignment strategies of enterprises during the Covid-19 pandemic (e.g.…”

The Moderating Role of IT in Process of Shaping Organizational Performance by Dynamic Capabilities of Controlling

“…The perception of controlling varies in modern organizations, however regardless of the perception it is very often considered as a key for economic growth of contemporary organizations [3]. This term includes both "managerial/ management control and accounting" [30], and also subsystem of organization's management support (Horvath, 2009), support for planning and coordinating [12,31,32], coordination of the management or supporting of decisions making [33].…”

“…Controlling, in its modern understanding, has been and still is considered by both scientists and practitioners in the field of management as an extremely dynamic method of supporting management [1][2][3]. Confirmation of the dynamic nature of controlling should first of all be found in its history-on a macro scale.…”

Specificity of the Motivation for High-Quality Publications in Russia

“…According to the literature, Russian stakeholders influencing the researchers' activity for high-quality publications were of two types: internal and external (see [32]) to the university. Internal stakeholders (researcher and university management) are typical for all universities, incl.…”