Innovatives Dienstleistungsmarketing in Theorie Und Praxis
DOI: 10.1007/978-3-8350-9489-5_11
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Controlling-Konzept für Destinationsmanagementorganisationen— Welche Implikationen ergeben sich aus dem wertschöpfungsorientierten Dienstleistungsmarketing?

Herbert Woratschek1,
Manuel Becher2
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