“…We called this socialism." (Tharoor 2007: 160) The liberalization phase, triggered by a severe economic crisis in 1990-1991 (Clark and Lakshmi 2003), has been marked by a major shift in the country's overall economic policy framework (Ahluwalia 2002(Ahluwalia , 2006. It has seen India open up its automotive sector considerably with no noteworthy restrictions on domestic competition and few restrictions on foreign competition.…”