2017
DOI: 10.1089/cyber.2017.0040
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Controlling You Watching Me: Measuring Perception Control on Social Media

Abstract: Online self-presentation assumes that individuals intentionally control how others perceive them based on their online behaviors. Existing tools are limited in their ability to measure this notion of perception control and there is little understanding around factors which may affect the desire for perception control. This article reports on the development of a perception control scale and comparisons of perception control across age and between genders. A total of 222 participants completed an online survey … Show more

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Cited by 6 publications
(5 citation statements)
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“…The subscale consisted of four items which measured on a 7-point Likert scale with anchors of 1 (strongly disagree) and 7 (strongly agree). Impression Management was developed based on previous studies (Wilson et al, 2014;Keep and Attrill-Smith, 2017). The questionnaire had five questions that probed into a person's attempt to portray him-or herself in a favorable light on Instagram.…”
Section: Methodsmentioning
confidence: 99%
“…The subscale consisted of four items which measured on a 7-point Likert scale with anchors of 1 (strongly disagree) and 7 (strongly agree). Impression Management was developed based on previous studies (Wilson et al, 2014;Keep and Attrill-Smith, 2017). The questionnaire had five questions that probed into a person's attempt to portray him-or herself in a favorable light on Instagram.…”
Section: Methodsmentioning
confidence: 99%
“…In addition to stirring feelings of FoMO, social media may influence how users’ see and understand the world, as well as how they move through it. Research has explored various perception issues entangled with social media: third-person perception (e.g., the type of content others post versus the type of content you post, Pham et al, 2019); self-impression management and perception control (Keep & Attrill-Smith, 2017); perception of social media use (Keating et al, 2016); and perception of message influence and behavioral intentions (Cortese et al, 2018; Kim, 2018). But few studies have examined the factors that affect social media users’ perception of others’ social media content.…”
Section: Social Media Perception and Behaviormentioning
confidence: 99%
“…On the one hand, not all students use them; on the other hand, there are differences in its use, even among young students (Çelebi, Selçuk, & Peker, 2018;Aleksandrova & Parusheva, 2019). For example, according to a conclusion of a very interesting study by Keep and Attrill-Smith (2017), "[…] people of different genders may use different self-presentation strategies, but they may be motivated by perception control to the same extent" (p. 562).…”
Section: Between Studentsmentioning
confidence: 99%