Convenience-Oriented Shopping: A Model from the Perspective of Consumer Research

Swoboda, Bernhard; Morschett, Dirk

doi:10.1007/978-3-662-04601-2_12

Cited by 27 publications

(19 citation statements)

References 14 publications

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“…Lay people understand convenience as being quick and easy. This view is mirrored in the extant literature, and a consensus appears to exist with regard to time and effort being considered the two constituent elements of convenience (e.g., Berry, Seiders, & Grewal, 2002;Candel, 2001;McCullogh, Jones, & Vignali, 2003;Swoboda & Morschett, 2001). Building on this understanding, the answer to the question of ''What is convenience?''…”

Section: Conveniencementioning

confidence: 84%

Non-sensory factors in sensory science research

Jaeger

2006

Food Quality and Preference

223

127

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Section: Conveniencementioning

confidence: 84%

Non-sensory factors in sensory science research

Jaeger

2006

Food Quality and Preference

223

127

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“…Dawson et al (1990) investigated retail choice and preference reactions to different shopping motives and showed some significant relationships. Swoboda and Morschett (2001) using discriminant analysis found that the shopping motives of consumers contribute significantly to store format choice. Hallsworth (1991) shows that the patrons of different grocery stores differ significantly in their shopping motives.…”

Section: Specific Shopping Motivesmentioning

confidence: 99%

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Morschett

Swoboda

Foscht

2005

The International Review of Retail, Distribution and Consumer R

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155

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Motivational forces are commonly accepted to have a key influencing role in the explanation of shopping behaviour. In retailing research, shopping motives are a field of research that has received considerable attention, often in combination with motivation-based shopper taxonomies. While personal shopping motives and perceived shopping alternatives are often considered independent inputs into a choice model, we argue that shopping motives influence the perception of retail store attributes as well as the attitude towards retail stores. An empirical study, which was carried out in Germany with 560 grocery shoppers as respondents to test these assumptions, showed that the influence of shopping motives is much more profound on the attitude towards retail stores than towards the perception of store attributes, which might be explained by different levels of abstraction and, consequently, subjectivity in the interpretation of these stimuli.

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“…For example, Goldsmith, Freiden, and Henderson (1995) found weak but significant relationships between various items in the List of Values (Kahle, 1983) and a pro-snacking scale (see also Swoboda & Morschett, 2001).…”

Section: Introductionmentioning

confidence: 95%

“…Other determinants are the participation of women in the labour market, where especially working more than 30 hours a week seems to be a major threshold. Family size, and here especially single vs. multiple person households, has been shown to be another determinant, with single households being more convenience oriented (e.g., Candel, 2001;Cowan, Cronin, & Gannon, 2001;Swoboda & Morschett, 2001;Verlegh & Candel, 1999).…”

Section: Introductionmentioning

confidence: 97%