Digitalization is becoming fundamental for the transformation of the economy, social sphere and legal regulation. This can form alternative reality that has been outside the legal field for a long time. Nevertheless, the use of traditional constructions and legal concepts, on the one hand, may not correspond to the nature of regulated relations, and on the other hand, it may cause rejection on the part of representatives of the legal community, one way or another included in the critical process of the proposed scientific research. It is assumed that the "anonymity" of online life allows you to overcome the prohibitions and restrictions that exist with the so-called analogous existence, including overcoming the borders of states and the boundaries of private life. "Many users do not respect the freedom of the" other ", aggression is stimulated", which is caused by a conflict between freedom of information and the protection of personal data, violation of the right to informational self-determination of a person. In the article, the authors analyze the normative and doctrinal material on the use of traditional and nontraditional objects of copyright in digital realities. The paper discusses changes in legal relations, which are developing, inter alia, between the subjects of copyright in the environment of the global information society. The authors consider modern legal mechanisms for regulating copyright relations. It is noted that in some countries there are timely doctrinal approaches to legal regulation of the new digital reality, although historically established conceptual foundations of copyright are preserved.