Abstract. We study generalized random fields which arise as rescaling limits of spatial configurations of uniformly scattered random balls as the mean radius of the balls tends to 0 or infinity. Assuming that the radius distribution has a power law behavior, we prove that the centered and re-normalized random balls field admits a limit with spatial dependence and self-similarity properties. In particular, our approach provides a unified framework to obtain all self-similar, translation and rotation invariant Gaussian fields. Under specific assumptions, we also get a Poisson type asymptotic field. In addition to investigating stationarity and self-similarity properties, we give L2-representations of the asymptotic generalized random fields viewed as continuous random linear functionals.