Academic, 2013. vii +145 pp. I. A. (Ivor Armstrong) Richards died thirty-five years ago. His presence today in the dynamic and burgeoning study of metaphor is dismally reflected in his relegation to a single footnote in The Cambridge Handbook of Metaphor and Thought (Cienki and MüUer 2008: 498n2). What is more, while his most famous book on the empirical study of reader-response. Practical Criticism: A Study of Literary Judgment (1929), is presendy cited in 1,091 publications (as indicated by Google Scholar), his Cambridge University coUeague, the psychologist Frederic Charles Bardett, presendy achieves ten times that number of citations for his most famous book. Remembering: A Study in Experimental and Social Psychology (1932). Numbers speak loudly, especiaUy in this day and age of academia. But, then, are not these different fields, literary criticism and psychology (cognitive or otherwise)? Not quite. For, as David West righdy emphasizes at the beginning of his highly interesdng study, /. A. Richards and the Rise of Cognitive Stylistics:Richards, then, was -and, indeed, saw himself-first and foremost a psychologist rather than a literary theorist or a literary critic. In other words, he approached Uterature as a psychologistWithout an appreciadon of that fact, it is impos-