A series of Mn4+, Nd3+ codoped K0.5La0.5SrMgWO6 phosphors have been prepared by high‐temperature solid‐state reaction method. Under 468 nm excitation, near infrared emission bands centered at around 910 and 1064 nm are observed, assigned to the 4F3/2→4I9/2 and 4F3/2→4I11/2 transitions of Nd3+, respectively. The similarity between the excitation spectra in the 300–550 nm monitored at Mn4+ 697 nm emission and those monitored at Nd3+ 1064 nm emission as well as the lifetime shortening of Mn4+ emission with Nd3+ concentration increasing prove that the occurrence of the energy transfer sensitization from Mn4+ to Nd3+. In terms of the analysis results based on Dexter's theory and Inokuti‐Horayama model, it is believed that the dipole–dipole interaction plays a key role in the energy transfer process.