Converting focus group data on food choices into a quantitative instrument

Stewart, Beth; Olson, Diane L.; Goody, Cynthia M.; Tinsley, A. M.; Amos, Rosalie J.; Betts, Nancy M.; Georgiou, Constance; Hoerr, Sharon L.; Ivaturi, Rao; Voichick, Jane

doi:10.1016/s0022-3182(12)80832-6

Cited by 30 publications

(13 citation statements)

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“…28 La riqueza de los datos cualitativos los convierte en una valiosa fuente de información para el diseño de instrumentos y estudios a implantarse en la investigación cuantitativa. 29 Una de las limitaciones de este estudio recae en que los grupos focales tuvieron lugar en sitios donde funcionan programas de asistencia alimentaria, lo cual pudo haber influido en el tipo de respuestas de los participantes. Sin embargo, en varias ocasiones se plantearon críticas a ese tipo de programas, especialmente por la clase de alimentos que se distribuyen.…”

Section: Discussionunclassified

Inseguridad alimentaria en latinos de California: observaciones de grupos focales

Melgar‐Quiñonez¹,

Kaiser²,

Martin³

et al. 2003

Salud pública Méx

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Objective. To assess the perception and experience with food insecurity among Latinos living in California, as well as their interpretation of the items included in the Food Security Scale. Material and Methods. A series of four focus groups were carried out among 30 adults of Latin-American descent living in California. The participant's responses were coded by two researchers to identify the main issues, and to compare them for assessing their convergence. Results. The items were well understood and were not perceived as offensive. The conceptual framework was confirmed as a "managed process" with different severity levels. The causes of food insecurity were: unemployment, high cost of some food items, and lack of nutritional information.

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Section: Discussionunclassified

Inseguridad alimentaria en latinos de California: observaciones de grupos focales

Melgar‐Quiñonez¹,

Kaiser²,

Martin³

et al. 2003

Salud pública Méx

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“…It is appropriate to discover the nature of a problem in the initial stages of the process; facilitates the recognition of a decision situation and helps to identify alternative actions to the relevant variables and hypotheses (Guerrero et al, 2009). Qualitative research has been extensively used in the food sector (Guerrero et al, 2009;Barrena-Figueroa & Garcia-Lopez-de-Meneses, 2013;Vaca & Mesías, 2014) and can be used to approach a problem and its causes, this type of research being more flexible and versatile (Stewart et al, 1994).…”

Section: Introductionmentioning

confidence: 99%

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Eldesouky

Mesías

2014

Span. j. agric. res.

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Using packaging and presentation format to appeal to consumers and to communicate product benefits directly on the shelf is a competitive advantage in the food industry. Both packaging and presentation format can attract consumers' attention and influence their perceptions and purchasing decisions. Therefore, the objective of this study is to obtain a preliminary insight into the main attributes and factors that most affect consumers' purchase decisions regarding presentation and packaging of cheese products. To achieve this goal, we have used the focus group technique, because of its considerable potential as a mean to collect qualitative data within consumer research. The results showed that price, product quality, packaging, origin and brand are decisive factors in the purchase decision of food products. Although packaging and presentation of food have potential influence on the consumer's choice and purchase, packaging colour and design are the most attractive factors during the purchase process. Thus, packaging format and colour may influence consumers prior to the purchase. These stimuli can be decisive when buying cheese and may also help producers to communicate the differentiation of their products to consumers.Additional key words: qualitative research; focus group; food packaging.

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“…1999). The number of participants in a focus group varies among researchers, ranging from 3 to 8 (Stewart et al. 1994), 8 to 12 (Chalofsky 1999) and 6 to 8 (Krueger and Casey 2000).…”

Section: Introductionmentioning

confidence: 99%

“…Lorge (1998) outlined some of the critical elements of a successful focus group, including identifying the objective of the focus group, selecting the right moderator, excluding participants who were on a focus group less than 6 months ago and conducting at least two groups for each segment of consumers. In addition, the creation of a nonthreatening environment was emphasized (Casey and Krueger 1994; Stewart et al. 1994).…”

Section: Introductionmentioning

confidence: 99%

Consumer Insights on Healthy Breakfast Cereal – A Focus Group Research

Lee

Lee²

2007

Journal of Sensory Studies

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Two segments of breakfast cereal consumers, previously identified using conjoint analysis as “Healthy Choosey” and “Basic,” were investigated using focus group methodology. The objective of this study was to investigate the attitudes, opinions and concerns of the two largest consumer segments of ready‐to‐eat (RTE) cereal. Focus groups, consisting of four to seven participants each, were conducted in triplicate for each of the two segments. Participants met and discussed issues relating to RTE cereal and soy as an ingredient. The Healthy Choosey segment was more concerned with healthy ingredients and sensory acceptance, and was generally not negative to soy, whereas the Basic segment was more concerned about the basic nutrition, price and sensory acceptance, and was either neutral or negative toward soy. Our research indicated that RTE cereal manufacturers should focus on improving consumer acceptance to satisfy both segments of consumers. There is a need to promote the healthfulness of soy‐based products without compromising the taste or the cost. PRACTICAL APPLICATIONS Our findings illustrated that conjoint analysis can be used in segmenting consumers who can then be recalled for further qualitative analysis. The concerns and needs among different segments of healthy breakfast cereal (HBC) consumers found in our study can be readily transferred to the commercial sector. Depending on the marketing strategy of the company, new or improved version of existing products can be made to satisfy one or more segments of consumers. Manufacturers of soy‐based HBC are faced with less forgiving consumers who are reluctant to try soy products. Thus, new soy‐based HBC should be introduced only when the products are rated at par with nonsoy‐based HBC in terms of sensory acceptance. Hype marketing of soy products is a turnoff to consumers and soy‐based HBC manufacturer should focus on promoting only basic, well‐established health findings.

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Converting focus group data on food choices into a quantitative instrument

Cited by 30 publications

References 1 publication

Inseguridad alimentaria en latinos de California: observaciones de grupos focales

Inseguridad alimentaria en latinos de California: observaciones de grupos focales

An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study

Consumer Insights on Healthy Breakfast Cereal – A Focus Group Research

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