In this paper I argue that large defense firms can successfully diversify into civilian markets if innovators gain complementary knowledge and power to promote new civilian innovations. For such firms, diversification is neither easy nor impossible, but requires that new product teams overcome barriers based on bureaucracy, changing managerial regimes, and state policies that discourage diversification. Political barriers to diversification, based on managerial choices and government policies, exist both within and outside the firm. Although specialization hurdles based on knowledge can be overcome, political barriers are more challenging, and limit the rate of civilian spin-offs in large military hub firms.
Diversification, military specialization, and large firmsAfter the Cold War, a central question is whether large defense firms have been able to use their resources to support diversification in competitive civilian markets. Scholars concerned with defense conversion and innovation have differed on the ease of diversification and more generally about innovative capacities of large firms. I take issue with minimalists who suggest that diversification into civilian markets by large firms is easy (Kelley and Watkins, 1995a;1995b), naysayers who argue that it is next to impossible (Adelman and Augustine, 1992;Lundquist, 1992; Weidenbaum, 1992), and small-firm champions who suggest that large firms often lack innovative capabilities (Birch, 1987;Gilder, 1984). By using the historical trajectory of a diversification project, Vitek, which originated at hub firm McDonnell Douglas (see Gray et al, 1996) I show how large defense firms can diversify if they overcome or sidestep learning and institutional barriers to innovation, This research is based on interviews with top managers at McDonnell Douglas, three Vitek managers, long-time company observers, and a variety of secondary sources. Vitek is McDonnell Douglas's most successful commercial spin-off firm and contradicts claims of naysayers who argue that the company could not develop civilian technologies.