Abstract. Let A represent the class of all normalized analytic functions f in the unit disc ∆. In the present work, we first obtain a necessary condition for convex functions in ∆. Conditions are established for a certain combination of functions to be starlike or convex in ∆. Also, using the Hadamard product as a tool, we obtain sufficient conditions for functions to be in the class of functions whose real part is positive. Moreover, we derive conditions on f and µ so that the non-linear integral transformµ dζ is univalent in ∆. Finally, we give sufficient conditions for functions to be strongly starlike of order α.