This paper traces the origins of the New Brazilian Right, regarding the emergence of new leaders, new forms of expression and organization, as well as new sets of ideas, namely libertarianism and anti-globalism. Based on more than thirty in-depth interviews, conducted between 2015 and 2019 with right-wing leaders and activists; on a collection of historical data from right-wing organisations’ archives between 2015 and 2018, and on public data, I argue that this phenomenon started in the mid-2000s, after the onset of a corruption scandal related to the Partido dos Trabalhadores (PT) and the dissemination of the pioneering social network Orkut in Brazil. This social network, founded in 2004, preceded Facebook’s popularity in Brazil and enabled the creation of alternative and disruptive spaces of debate, referred to here as “counterpublics”. By mid- to late 2010s, during the 2014 protests for the impeachment of Dilma Rousseff and Jair Bolsonaro’s 2018 presidential campaign, this emerging new right would be at full throttle.