“…Consequently, "companies generate wealth that can address poverty and hunger, and even universal access to education" (Aksoy et al, 2019, p. 442), they are the engine of our world and their services are socially innovative (Aksoy et al, 2019). Likewise, it identifies and reflects on difficult social and emotional experiences, improves social outcomes to increase well-being and participation in services, and supports vulnerable people, generating learning and guidance services for the community (Millar, Steiner, Caló, & Teasdale, 2020;Vanderhoven et al, 2020), addressing social inequalities (Vanderhoven et al, 2020). Thus, "social innovation contributes to changing behavior in different institutional settings, through markets and public sectors, and to improving responsible inventiveness from the bottom up towards the integration of social networks, economic and environmental objectives.…”