Many countries are investing in the development of robotic applications for health and elderly care services. Some care robots have already been commercialised, and new products are being prepared for future markets. However, generating profitable business from care robots is somewhat challenging and the business ecosystem is growing quite slowly. This paper focuses on emerging care robot business opportunities from the perspective of companies operating on the care technology field. Based on interviews of 10 companies and an online survey data of 13 companies, all from Finland, we highlight the potential and barriers in the care robot business, and suggest actions supporting the growing ecosystem. By using the service ecosystem framework, we describe the business enablers and challenges in a care robot context.