Coordination and Motivation of Customer Contribution as Social Innovation: The Case of Crytek

Classifying Motivations in Social Product Development Networks: a Discriminant Analysis of Actor Profiles

“…Research suggests that these motivations all play roles in attracting and engaging participants in co-innovation activities. However, findings are inconsistent regarding the relative influences of different actor motivations on different co-innovation behaviors [22,36]. Accordingly, in this study, we focus on the eight motivation constructs that are frequently observed in open innovation communities but have not been tested in SPD context, to our knowledge.…”

“…An actor's continuous intention to contribute to SPD is more important than the initial decision to join an SPD network since these networks are heavily influenced by users' post-adoption behavior [65]. Drawing from Gloor's three-dimension actor participation structure [24], we conceptualize intention to contribute as an actor's continuous intention to engage in the three interrelated activities of ideation, collaboration, and socialization [12,17,23,36,54]. Co-innovation platforms typically provide a variety of social technology features to enable these behavior [2,24].…”

“…The SPD model--building on earlier models for open innovation and sharing some characteristics with co-innovation business models--presents a distinctive value proposition for innovation sponsors by placing actors at the heart of the NPD process and governance [19,36,54]. The SPD model engages actors with different motivations in a wide range of activities afforded by social technology, thereby redefining actor co-innovation behavior [28,47].…”

“…Actors' motivations to participate in the co-innovation could result in dramatically different contribution patterns [15]. Past research on actors' co-innovation behavior has focused primarily on open source and virtual customer communities [e.g., 21,36,37,46]. This research provides insights relevant to SPD, but it does not fully explain actor behavior in these new types of platforms.…”

Measuring the Perceived Functional Affordances of Collaborative Innovation Networks in Social Product Development

“…A recent and notable development with CoIN is the application of social technologies to engage actors through social mechanisms [3,15,18,29,38]. Distinctive from early open innovation approaches, the application of social mechanism in co-innovation represents a new business model enabled by social media technology platforms [1,38].…”